Streaming With Ads Already Competes With Traditional Television

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Streaming With Ads Already Competes With Traditional Television

#1 Hasan Rabbi

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Group: Members
Posts: 1
Joined: 16-January 22

Posted 16 January 2022 - 01:10 AM

In the last VoD service I tried, I did not wait even a couple of days to unsubscribe in the trial period. In the past, I may have even forgotten to do so and ended El Salvador Phone Number List up paying for the first month of service. It was something that in the past had happened to me not once but several times and not only to me but also to several users in my circle.However, now I don't let that happen anymore. VoD platforms are analyzed much faster and if something doesn't seem worth it I just delete it. These services must convince in terms of catalog, yes, but also in terms of price. It is much more likely that we will judge your catalog harshly more quickly, but also that we will be much more reluctant to pay for the service, no matter how much it costs 4.99 euros (the price with which some platforms are entering the market right now) .

Consumers have reached depletion levels in subscriptions and this is especially true in the streaming market, where it begins to feel like there is too much going on. If companies El Salvador Phone Number List want consumers to pay, they must have a powerful catalog or a very attractive name. Disney has managed to become a success, but it has done so by pulling on the boom of "Baby Yoda" but also on its content fund, which is very popular and highly desirable by consumers.For other companies, skipping this brake is very complicated, unless they opt for new formats to access content. And that's where a major change could be about to happen. We could be approaching the golden age of ad-supported streaming. It is not the first time that analysts have indicated this and that they have released forecasts of how much money this market could move.

The latest analysis comes from Digi day and, as the British media points out, the big change could occur this year. It should not only be taken into account that streaming has been growing significantly in recent years and that it is already watched from face to face with television, but also that the coronavirus crisis has accelerated the consumption of this type of content.That is, the confinement El Salvador Phone Number List processes and the social distance recommendations have left consumers at home much longer and those hours have been filled with the consumption of on-demand content. This has accelerated the market for streaming and could boost the market for linked advertising.Streaming with ads is already competing directly with traditional television and the television stations themselves are beginning not only to sell advertising in linear broadcasts but also in what will happen in on-demand re transmissions in apps and content access services. TVs have begun to be more dynamic and attractive with the prices of these ads, which has increased their pull among advertisers.