Sleep is a key component for a great hotel experience, but most hotels aren�t delivering an amazing experience Online Cigarettes Store USA to guests, according to J.D. Power�s latest North America Hotel Guest Satisfaction Index.
The 2019 North America Hotel Guest Satisfaction Index � which looked at responses from nearly 45,000 hotel guests staying at 85 brands across 6 categories between June 2018 and May 2019 � found that while guests rank quality of sleep as one of the �most important components of a hotel guest experience,� the majority of hotels aren�t delivering �better-than-expected sleeping conditions.�
�Sleep is so important for hotel guests because that's really the reason is there � to get some rest,� J.D. Power Senior Manager of Consumer Insights for Travel Jennifer Corwin told Yahoo Finance. Across the spectrum, �sleep is critical to wellness and having a productive day for business travelers.�Hotels that are getting it right generally cost more, according to the survey.
The quality of sleep is directly correlated to the price of the room, according to J.D. Power.Newport Pleasure Guests at luxury hotels reported better-than-expected sleep quality followed by those at upscale and midscale hotels, while guests at economy hotels were the least satisfied.
The best hotels for sleep at each segment � in other words, price range � were as follows:�A lot of times, if you're sleeping away from home in a different bed, you might not have all of those comforts that you're used to you,� Corwin said. �There's a lot of things to overcome to provide a better-than-expected quality of sleep. But when hotels can do it, they're really recognized with guests in terms of increase loyalty [and] increase satisfaction.�
Overall satisfaction scores increase by 11.4% when hotel guests experience an amazing sleep experience � but only 29% of guests report that that they did. When guests report quality sleep, 78% indicated that they would �definitely� return to the hotel and 71% would return to that brand.
Hotels moving forward should think carefully about using real estate, especially as guests see hotel rooms Newport box 100s menthol cigarettes shrink, said Corwin.
�If you were to prioritize where hotels can get the most bang for their buck in terms of improving guest satisfaction, it would be to focus on the bed,� she explained. �If you're if you're losing real estate in terms of the room itself, or you're trying to fit more rooms into a hotel, you have more potential revenue and more occupants. And the one place you you can really look to differentiate that experience � when there's not much else there in terms of amenities � is the bed.�
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