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right decision to buy, you need a first time package. This is a special incentive to purchase the first time you are there. It is especially important in fence to fence sales. The first time package could be a discount, free installation, an upgrade, extended warranty or anything else of value that the
customer gets only if they purchase the first time you are there. This creates the urgency you need to help people who want your goods or services to make the decision while you are there. It will increase your fence to fence sales success rate tremendously. To make a first time package effective, you
need to have a good explanation as to why you offer it; and one that is appropriate for the value of the package. You need to make the package believable. Why would you be offering it? You may wish to prepare an explanation such as: "Mrs. Brown, our company is willing to make you a special
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