GTR Culture Forums: Merchant Credit Card Services and the March of Technology - GTR Culture Forums

One such measure being used these days is address verification in which a customer will be asked for his address and the credit card processor checks if this matches that which is on the card holder's merchant selling merchant services over the phone account records. Although a match is not specifically required for the customer to make a purchase, it helps a merchant decide whether or not he will accept or deny the sale.

Another method used is card verification value which is a four digit number printed only at the back of a card and not anywhere else. When a customer is asked for this value,the merchant an be assured that he, the client, actually has the card with him. Because most fraudulent credit card use stems from information left on receipts and bank statements, the CCV becomes a strong indication that the buyer actually has the card with him and is most probably the owner, unless the card itself had been stolen.

The threat of Internet theft has never been this real and it is completely up to the merchant as to the methods he wants to use in order to protect his clients. A responsible businessman, however, will always see to it that all security measures are in place to ensure that his customers are receiving best quality products and services as well as protection for their information.